• The HighCare Factor

Industry Professionals Offer Valuable Insights Into the Next Normal


Thanks to Covid-19, we know for certain that our industry will never be the same again. But the crisis has given us a rare and exciting opportunity to come together and share our opinions and insights into what the next normal could and should look like.


With this in mind, we recently conducted a survey asking key industry players how they expect our industry's next normal to pan out. It was part of our contribution towards encouraging an industry-wide conversation about how to collectively build a safe, sustainable future for our sector.


The survey targeted supply chain managers, procurement specialists, and marketing professionals in our customers' businesses, plus contacts in the broader industry. We were particularly interested in capturing their insights into three areas: restarting operations, securing supply, and prioritizing safety. 


Their responses highlighted some fascinating trends and exciting possibilities as well as potential challenges. There was a strong consensus, for example, that digital technology will play a major part in shaping our next normal with a particular emphasis on digital tools that support social distancing and contactless deliveries. Other trends include smaller menus and the introduction of cloud (or virtual) kitchens. Major concerns included costs while priorities included understanding and responding to changing customer behaviour.


As the next normal conversation continues, you are invited to download the survey results in full along with a recovery tip sheet produced by our industry experts. It offers grounded, practical guidance on restarting and ramping up your business; securing your supplies; and ensuring safety – the three business-critical areas covered by the survey.


Contributing Author: Gwendy Krijger

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